Last Updated: January 23, 2026

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1. Introduction

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Elite Kleanz ("we," "us," or "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect the personal information you provide to us when you use our website, https://www.elitekleanz.com (the "Website"), create a member account, purchase our online courses, buy detailing products from our online store, or book our car detailing services.

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We are the data controller responsible for your personal data. By accessing our Website, creating an account, or using our services, you agree to the practices described in this policy.

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2. What Information We Collect

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We may collect the following types of personal information:

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• Contact Information: Your name, email address, phone number, and physical address.

• Service & Booking Information: Details about your vehicle and the service required, including dates and times for appointments.

• Order & Store Information: Shipping address, billing address, and details of detailing products purchased through our store.

• Account Information: If you create an account in our members' area, we collect your name, email address, and password.

• Transaction Information: Details about products, courses, or services you purchase from us, billing address, and transaction history. Please note: We do not collect or store your full credit/debit card information. This is handled securely by our third-party payment processors.

• Website Usage & Advertising Data: Information collected via cookies, pixels, and analytics tools, such as pages visited, products viewed, items added to cart, time spent on site, IP address, and browser type. This helps us measure the effectiveness of our advertising on platforms like Meta and Google.

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3. How We Collect Information

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We collect information directly from you when you:

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• Fill out forms on our website (e.g., contact, quote request).

• Create a member account.

• Complete a purchase in our online store.

• Contact us directly via email or phone.

• Interact with our website and advertisements (via cookies and tracking pixels).

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4. How We Use Your Information (Purpose & Legal Basis)

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We use your personal information for the following purposes, based on specific legal grounds under UK GDPR:

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• To Provide Services, Products & Quotes: To provide information, schedule bookings, fulfill and ship product orders, and carry out our detailing services. (Legal Basis: Performance of a contract).

• To Manage Your Member Account: To create and maintain your account, allowing you access to our courses and member-exclusive content. (Legal Basis: Performance of a contract).

• To Process Payments: To facilitate secure payment for our products, courses, and services through our payment processors. (Legal Basis: Performance of a contract).

• To Communicate With You: To respond to enquiries, send booking confirmations, provide shipping updates, and manage your account. (Legal Basis: Legitimate interests).

• Marketing & Retargeting: To send you information about our services and products, and to serve relevant advertisements to you on third-party platforms (like Facebook, Instagram, and Google) based on your interactions with our store. (Legal Basis: Consent or Legitimate Interests).

• To Improve Our Services & Website: Using analytics to understand how visitors use our site and identify areas for improvement. (Legal Basis: Consent for non-essential cookies / Legitimate interests).

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5. Data Sharing

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We do not sell your personal information. We only share your data with trusted third-party service providers who help us operate our business. These include:

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• Website & Store Platform: Wix Studio (hosts our website, store, members' area, and facilitates email marketing).

• Marketing & Technical Consultants: Authorized third-party partners who assist us with website management, marketing campaign optimization, and business operations.

• Payment Processors: Wix Payments, Stripe, and Adyen N.V. (to securely process your payments. We do not store your card details).

• Delivery & Fulfillment: Third-party couriers (e.g., DPD, Royal Mail) to deliver physical products to your address.

• Analytics & Advertising: Google Analytics, Google Tag Manager, and Meta Pixel (to track conversions and deliver targeted advertisements).

• Embedded Tool Providers: Google Maps (to display our location in Wigan).

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6. Data Security

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We implement appropriate technical and organisational measures to protect your personal information, including secure website hosting via Wix, SSL encryption for all transactions, password protection, and limiting data access.

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7. Data Retention

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• Client, Store & Transaction Records: Retained for 7 years to comply with tax and legal obligations.

• Member Account Information: Retained for as long as your account is active.

• Enquiry Data (non-client): Retained for 1 year after our last contact.

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8. Your Data Protection Rights (Under UK GDPR)

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You have the right to access, rectify, erase, restrict, or object to the processing of your personal data. You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link in the email footer. You can also manage your cookie and tracking preferences via our website’s cookie banner.

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9. Children's Privacy

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Our services and website are not intended for individuals under the age of 18.

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10. Cookies & Tracking Pixels

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Our website uses cookies and tracking pixels (such as the Meta Pixel) to enhance user experience and measure ad performance. For detailed information, please see our separate Cookie Policy.

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11. Changes to This Policy

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We may update this policy to reflect changes in our services or legal requirements. Changes will be posted on this page with the updated "Last Updated" date.

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12. How to Contact Us

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If you have questions, please contact Elite Kleanz at: Email: jake@elitekleanz.com Phone: 07310 959 584 Address: Unit 2K Cricket Street Business Park, Wigan, WN6 7TP