Last Updated: 26/05/2025

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1. Introduction

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Elite Kleanz ("we," "us," or "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect the personal information you provide to us when you use our website, https://www.elitekleanzvaletingmanchester.co.uk, enquire about our services, or book our mobile car detailing, studio paint correction, and ceramic coating services.

We are the data controller responsible for your personal data. Our contact details for privacy-related queries are provided at the end of this policy. Your access to and use of our Website and services is conditional upon your acceptance of and compliance with this Privacy Policy. By using our services or providing us with your information, you agree to the practices described in this policy.

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2. What Information We Collect

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We may collect the following types of personal information:

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• Contact Information: Your name, email address (jake@elitekleanz.com), phone number (07310 959 584), and address (where the service will take place or for billing).

• Service Details: Information about the service required (e.g., vehicle make, model & year, specific package interests, optional extras requested), specific requirements, and potentially photos if needed for quoting or service purposes.

• Enquiry Information: Any information you provide when you contact us via our website form, email, or phone, including the content of your message.

• Booking Information: Dates and times of requested or confirmed appointments.

• Website Usage Information: Basic information collected via cookies and analytics tools, such as pages visited, time spent on site, device type, approximate location (IP address), and site usage patterns (see our Cookie Policy). We use Google Analytics and Wix Analytics for this purpose.

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We do not typically collect sensitive personal data unless essential for the service and explicitly agreed upon.

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3. How We Collect Information

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We collect information directly from you when you:

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• Fill out forms on our website (e.g., enquiry, quote request, contact).

• Contact us directly via email or phone.

• Provide details during the booking process.

• Interact with our website (basic usage data via cookies - detailed in our Cookie Policy).

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4. How We Use Your Information (Purpose & Legal Basis)

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We use your personal information for the following purposes, based on specific legal grounds under UK GDPR:

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• To Provide Quotes/Information: To assess your needs and provide accurate pricing or information about our services. (Legal Basis: Performance of a contract / Taking steps prior to entering a contract).

• To Schedule Bookings: To arrange and confirm your appointment at your chosen location or our premises. (Legal Basis: Performance of a contract).

• To Provide Services: To carry out the agreed service (mobile or studio detailing). (Legal Basis: Performance of a contract).

• To Communicate With You: To respond to enquiries, send confirmations/reminders, provide service updates, and follow up. (Legal Basis: Performance of a contract / Legitimate interests – providing good customer service).

• To Process Payments: To manage payments for deposits (via bank transfer) and services rendered. (Legal Basis: Performance of a contract).

• Record Keeping & Quality Control: Including potentially taking photos before/after service for quality assurance. (Legal Basis: Legitimate interests - ensuring service quality, dispute resolution).

• To Improve Our Services: Using website analytics (Google Analytics and Wix Analytics) and feedback to understand how visitors use our site and identify areas for improvement. (Legal Basis: Legitimate interests – business improvement / Consent for non-essential cookies).

• To Comply with Legal Obligations: If required by law or regulatory bodies. (Legal Basis: Legal obligation).

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(Marketing Status Confirmed): We do not currently use your information for direct marketing emails or promotions. If this changes, we will seek your explicit consent beforehand.

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5. Data Sharing

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Elite Kleanz respects your privacy. We do not sell or rent your personal information to third parties. We may share your data with trusted third-party service providers who assist us in operating our business and delivering services to you. These currently include:

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• Website Hosting Platform (Wix Studio)

• Website Analytics services (Google Analytics, Wix Analytics)

• Embedded Map Provider (Google Maps - May process IP address/location data when interacted with)

• Cloud Storage (Google Drive - for essential business records)

• Email communication platforms

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We do not currently use external online booking systems, integrated online payment processors (payments are typically via direct bank transfer), Customer Relationship Management (CRM) tools, or other embedded widgets (beyond Google Maps) that would involve sharing your personal data with additional third parties.

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We only share the minimum information required and ensure these providers have appropriate data protection measures in place. Where third-party providers (like Wix, Google) are based outside the UK/EEA, we ensure appropriate safeguards (like Standard Contractual Clauses or Adequacy Decisions) are in place.

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You can opt-out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout/

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We will also share information if required by law.

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6. Data Security

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We implement appropriate technical and organisational security measures designed to protect your personal information from unauthorised access, loss, misuse, or alteration. This includes using strong passwords, secure hosting via Wix, and limiting who can access client data. However, no internet transmission is ever completely secure.

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7. Data Retention

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We will retain your personal information (such as enquiry details) for 1 year after your last enquiry if no booking occurs. Client service records, including booking and invoice information, will be retained for 7 years after our service is completed to comply with legal and tax obligations. After these periods, your data will be securely deleted.

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8. Your Data Protection Rights (Under UK GDPR)

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You have several rights regarding your personal data:

• Right of Access

• Right to Rectification

• Right to Erasure ('Right to be Forgotten')

• Right to Restrict Processing

• Right to Data Portability

• Right to Object

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To exercise any of these rights, please contact us using the details below. We may need to confirm your identity before processing your request. We aim to respond within one month.

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9. Children's Privacy

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Our services and website are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

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10. Cookies

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Our website uses cookies for functionality, performance, and analytics (including Google Analytics and Wix Analytics). For detailed information about the specific cookies we use and how you can manage them, please see our separate Cookie Policy: https://www.elitekleanzvaletingmanchester.co.uk/cookiepolicy

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11. External Links

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Our website may contain links to other websites (e.g., social media). We have no control over their content and privacy practices and cannot accept responsibility. We encourage you to read their privacy policies.

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12. Changes to This Policy

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We may update this Privacy Policy. Changes will be posted on this page with an updated "Last Updated" date. Please review it periodically.

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13. How to Contact Us

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If you have questions about this policy, how we handle your data, or wish to exercise your rights, please contact Elite Kleanz at:

• Email: jake@elitekleanz.com

• Phone: 07310 959 584

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You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO) (www.ico.org.uk).